Exclusive Interview: Norbert Lapalud for his e-road team

Hello Norbert, you’ve been in cycling for over 30 years with several responsibilities; First as a competitor but also in a more leisure practice, as president of the club HUCHAV in the 2000s, then you created your brand of bikes and manage the creation of the range. Now you advise and accompany road cycling enthusiasts who have special needs with your shop “Aux Passionnés du Vélo” since 2014 while managing the workshop of a renowned mark of sports items.

What changes have you noticed in the bicycle market in recent years?

For about ten years now, I have seen the arrival of a demand of bicycles for mobility and the arrival of electric bikes. Even though in the early years, the VAEs were not very reliable and had a limited autonomy and its production was quite “exotic”, today we can say that they arrived at a good level of maturity with high demands.

The offer has become plethora whether in urban cycling, mountain biking, VTC and now with road bikes worthy of the name. Not to mention, today, a real and high reliability for products of great brands and a battery life that continues to increase with the arrival of high-performance batteries.

The consequence of all this is that today the sale of VAE explodes and represents a very very large percentage in the turnover of cycle stores (up to more than 50% for some).

Moreso, it has led to the arrival of new types of cycle stores organized exclusively around the trade of VAE.

  • How do you see the arrival of e-roads on the market ?

It is simply a revolution. Both in terms of practice, as a questioning of the very vision of our business as a biker and how to approach it, because everything is evolving at a very high speed in the world of VAE.  Whoever doesn’t take the turn in time will be doomed to term, I think.

I put the phenomenon on the same level as the arrival of internet commerce about fifteen years ago.

  • Are e-roads cheating bikes?

That’s the big question again and again….

Everyone has an option on the subject, but personally I ride enough to know that you can never cheat long with yourself on a bike, even with an e-road bike.

I can also tell you that my customers who already use it regularly come in “well cooked” just as much as when they were with conventional road bikes before switching to e-road bikes and in addition, having had a lot of fun and having made circuits that were not accessible to them.

And let’s not forget that in France, assistance is linked to pedaling. No force exerted on the pedals equals no assistance!

For me and for my clients, what counts in cycling is to be able to ride and have fun while practicing it. E-roads are a real solution for many, especially in our very mountainous region.

  • Who is adopting the e-road today? What are they looking for?

For now, all my clients who opted for an e-road, have done so to compensate for a lack or a decrease in fitness that no longer allowed them to practice road cycling while having fun.

It should be noted that for e-mtb or e-urban customers, the approach is different and much more varied because everyone has their own approach. Some would never even ride a bike without assistance.

The democratization of the VAE attracted many new practitioners, be it as a sport or for leisure.

And now, thanks to you, the practice of road e-bike racing is finally coming. Well after the e-mtb …..

  • You’re creating one of the world’s first e-road racing teams. What motivates you to embark on this adventure?

The love of competition and the challenge of embarking on a totally new type of competition.

I immediately loved your project. And I’m very happy to be able to make my small contribution.

And it’s an extraordinary opportunity to prove to the skeptics, still very many, that e-road racing is a real sport.


What do you think are the potentials of this new sport?

I think the potential is enormous. Today, no one can quantify the e-road boom in the next few years, but I think in ten years this will represent at least a third of leisure and sports enthusiasts in our region as well as a vast majority of bicycle sales at more than 2500 euros.

  • What are the challenges of this creation?

As far as I’m concerned, there are multiple:

  1. the first, of course purely mercantile. As I explained earlier, it will involve those who knew how to take the turn of the e-bike and the others. It is therefore essential not to miss the e-road marketing car in the region.
  2. to reach new customers via the salon
  3. the challenge and adrenaline of putting together an ephemeral team in a field where everything is to be created and all that entails. Finding a successful muscular bike rider who adheres to the project (which is not so simple), finding men who have complementary skills in order to set up adata-taking strategy cycling techniques, the physical abilities of the cyclist and the typology of the course.
  4. and simply the pleasure of working on a pioneering project that represents an important part of the future evolution of cyclist sport
  • Is it easy to find cyclists to meet this new challenge?

In fact, it’s very complicated!

The main difficulty is that cyclists being efficient on a 180 km race with 4000 meters of positive gradients are overall still very resistant to the e-road concept and represents the typical profile of people thinking it is a”cheating” velo.

In addition, these cyclists are usually in the break phase in their preparation at this time of year (mid-October).

I had the chance to meet a successful, open-minded cyclist who joined the project.

It’s the end of July, and I can say that the project is well underway. The team is taking shape. We have a successful rider, a good bike and a team motivated to cycling to win.

I’ll introduce you to the team a little later because it’s too early to give you this information.

Cycling on twilight time at mountain beach view
  • What are your goals for this first Grand Prix?

That’s super simple – ‘LA GAGNE’, and have as much fun with the team as possible. Because let’s not forget, it’s still a team project.

  • What strategy do you put in place to achieve them?

Jocker. For now, I do not want to give too much information on the subject but there are a lot of levers and parameters that can interfere especially on the management of the battery and the racing tactics.

  • Do you really have to train for an electric bike race?

It’s indisputable, it’s still cycling. If you have nothing in your thighs you won’t be able to rely solely on engine support to perform.

  • You already know the circuit well, what do you think are its major difficulties?

Twice climbing the ‘Realis du Mont du Chat’ is already a major high-level challenge. Then, the distance is very important and that cannot be managed completely with the assistance. But we must not forget the large part of the downhill circuit and the long rolling part that will be done without pedaling because the speeds reached on this part of the circuit will be higher than the work area of the assistance.

Even with e-roads it’s a very hard circuit and that will necessarily crown a rider of very good level.

  • We’re planning a series of events for 2020, can we count on you and your team to take on the challenge?

If the team is up for it, it would be with great pleasure.


We can’t wait to see your training photos this summer and support your team on the big day on October 19th. We wish you a lot of fun and let the best team win!


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